Care, Prepare and Support
They say it takes a village to raise a child and yet too many mums report that, when it comes to their breastfeeding experience, they felt totally alone. This feeling of isolation might have manifested due to difficulty breastfeeding, lack of preparation on what to expect, unrealistic expectations, external pressures or a general lack of trust in one’s own instincts. Whatever the reason, breastfeeding is not a solo journey but one that you can take accompanied thanks to Jo Everatt, a qualified midwife and lactation consultant and founder of both Breastfeeding & Baby and Antenatal & Baby.
To classify Jo’s approach as ‘hand holding’ would be to dumb it down but when patients talk about the services of Breastfeeding & Baby, it’s this immense feeling of being continually supported that seems to resonate the loudest.
“My son was diagnosed with a posterior cleft palate at about 36-hours old. Jo understood immediately how important it was for me to still be able to breastfeed him – I believe her words were ‘do keep breastfeeding I can support you through this’. She made me feel that I wasn’t crazy to keep trying and hoping when other medical professionals seemed to imply I was. 16-months on and we are still happily breastfeeding, something which seemed so impossible in those early days” – Sally